Practical guides for Shopify merchants - from tracking setup to ROAS optimization, direct from the team building TagFly.
Facebook tracking has become harder to manage as browser limits, ad blockers, and privacy updates reduce what the Pixel can capture on its own. Theref...
If your Google Ads conversion tracking is not functioning correctly, this can rapidly lead to erroneous data and poor optimization. From missing tags ...
Conversion tracking is one of the most fundamental systems in Google Ads, and also one of the easiest to misconfigure. A clean tracking setup is the d...
With Google Tag Manager triggers, you can control when your tags will run; hence, they become a very important component of your whole tracking setup....
Server-side tracking isn’t just a technical tweak; it’s a strategic shift for businesses that care about clean data, faster websites, and future-p...
As tracking and privacy rules evolve, the debate around client side vs server side has become one of the most talked-about topics in digital marketing...
Track conversion on Shopify, which measures ROAS, or simply for better marketing decisions. Running marketing campaigns without this would mean runnin...
If you’re still relying solely on client-side tracking, you’re missing out on accuracy, control, and long-term scalability. Enter server-side tagg...
Facebook Pixel and Google Tag Manager work better together, giving you cleaner data and smarter ad tracking. If you’re missing key events or struggl...
Google Tag Manager noscript is a fallback method that tracks users with JavaScript disabled. There is only a small population that this method applies...
Google Tag Manager (GTM) is the backbone of your tracking setup. But how do you know if it’s actually working? Broken tags can lead to missing c...
It is more than essential to know how the Data Layer Variables work if you use Google Tag Manager for tracking purposes on your website. The variables...
If you’ve ever struggled with tracking events in Google Tag Manager, this guide breaks down dataLayer.push() in the simplest way possible – no...
The Google Tag Manager Data Layer might seem like a complex, developer-only concept, but with the right approach, anyone can get a grip on it. It may ...
There are several situations where you might need your Google Tag Manager ID. Whether you’re a Shopify website owner required to input the GTM Conta...
If you’re looking to better understand how visitors engage with your Shopify store, Google Tag Manager is an excellent tool. It enables you to e...
If you’ve read several articles trying to figure out the difference between Google Tag Manager vs Google Analytics but are still unsure, this ar...
Are you looking forward to a comprehensive reference to set up Google Tag Manager? This article will walk you through the step-by-step process of sett...
Google Tag Manager is a revolutionary tool for devising and using tracking codes on any website or application’s deployment. In brief, in this a...