TagFly — 100% Accurate Shopify Tracking
New Customer Analysis is now live: Deeply understand your customer

Track every purchase.
Optimize every ad.

Send 100% accurate Shopify data to Google Analytics, Google Ads, Facebook, TikTok, Pinterest, and Snapchat - without missing a single order.

Free plan available No code required GDPR/CCPA compliant
app.tagfly.io/dashboard

Store performance

Last 30 days · All channels · All devices
Last 30 days ▾ + New event
Tracked orders
24,819
▲ 12.4%
Attributed revenue
$482,314
▲ 8.7%
Match rate
99.2%
▲ 2.1%
Blocked recovered
+40.3%
▲ 3.8%
Conversion events captured
24h 7d 30d 90d
TagFly tracked Without TagFly
Google Ads Google Ads
$184k
Meta Meta Ads
$127k
TikTok Ads
$89k
Pinterest Pinterest
$42k
Purchase event fired
Match quality 8.8/10
+40% data recovered
bypassing ad blockers
Server-side active
iOS restrictions bypassed
Trusted by growing Shopify brands - integrated with the ad platforms that matter
Google Analytics
Meta
TikTok
Klaviyo
Pinterest
Snapchat
Google Ads
X
Why TagFly

Everything your pixels
should be doing -
without the
engineering effort.

Most Shopify stores lose 30-40% of conversion data. TagFly closes the gap with a complete client + server tracking stack, wired into every major ad platform.

GTM GA4
GTM & GA4

Quickly integrate GTM & GA4 for precise tracking

We ensure every shopping behavior is captured in insightful events, fueling your GA4 with rich and accurate data - with no burden on site speed.

  • 50+ pre-built event templates ready to go
  • Zero performance hit on your storefront
  • Direct Google Tag Manager integration
Try for free →
Google Tag Manager
GTM-PGJKRKFD
Excellent
Client-side
page_view
view_item
add_to_cart
begin_checkout
search
Server-side
purchase
add_payment_info
subscribe
refund
sign_up
Conversion match quality
Meta Events Manager · Purchase
8.8/10
Browser only 62% captured
Client + Server 99% captured
Recovered +40% of events blocked by ad blockers and iOS 14 restrictions
Server-side tracking

Accurate data - even when tracking gets blocked

Bypass ad blockers and iOS restrictions with server-side tracking. Capture up to 40% more data and attribute conversions across Facebook, TikTok, Snapchat, and beyond - no matter what gets blocked in the browser.

  • Clean up messy GTM setups in minutes
  • No code implementation, no developers needed
  • Up to 100% match between orders and revenue in Shopify
See how it works →
Attribution

Complete tracking coverage, across every channel

By incorporating both server-side and client-side tracking, we ensure every order, revenue detail, and customer action is accurately captured.

  • Goodbye missing data and dumb ads
  • Full view of store performance and where users come from
  • Compare marketing attribution across channels and devices
Book a demo →
Active destinations
9 of 9 connected
Google Analytics 4
Google Analytics 4
Live
Google Ads
Google Ads
Live
Meta
Meta Ads
Live
TikTok
TikTok
Live
Klaviyo
Klaviyo
Live
X
X (Twitter)
Live
Pinterest
Pinterest
Live
Snapchat
Snapchat
Live
Microsoft Ads
Microsoft Ads
Live
Server GTM Container
sgtm.tagfly.io · us-east-1 · healthy
● RUNNING
Shopify
source
TagFly sGTM
process
9 destinations
output
99.99%
Uptime SLA
<50ms
Response time
50+
Tag templates
Server GTM Hosting

Maximize ROI with powerful Server GTM hosting

Elevate your marketing with precise segmentation, lower acquisition costs, and richer insights. TagFly boosts your server GTM hosting with quality solutions and ready-to-use templates for all your tracking needs - giving you the tools to grow customer lifetime value and maximize every marketing dollar.

  • Precise customer segmentation out of the box
  • Lower customer acquisition costs
  • Ready-to-use templates for every tracking need
Explore templates →
Integrations

One app. Every ad platform that matters.

Connect your Shopify store to 9+ destinations in a few clicks - with pre-built templates, event mapping, and consent mode handled.

Google Analytics 4
Google Analytics 4
Deep GA4 integration with full e-commerce event schema
Deep GA4 integration with full e-commerce event schema - purchases, items, promotions, checkout funnels. Auto-maps Shopify events to GA4's enhanced measurement.
Enhanced ecommerce Consent mode v2 Server-side 50+ events
Live
Google Ads
Google Ads
Conversion tracking & enhanced conversions
Send accurate conversion data to Google Ads with enhanced conversions for better campaign optimization and ROAS tracking.
Enhanced conversions Offline conversions GCLID tracking
Live
Meta
Meta (Facebook)
Pixel + Conversions API, dedup included
Combine browser pixel with server-side Conversions API for maximum event match quality. Automatic deduplication ensures clean data.
CAPI + Pixel Deduplication Advanced matching
Live
TikTok
Pixel + Events API for iOS-resilient tracking
Bypass iOS tracking limitations with TikTok Events API. Combines web pixel with server-side events for complete attribution.
Events API Web pixel iOS tracking
Live
Klaviyo
Klaviyo
Email flows powered by server-side events
Send rich customer behavior data to Klaviyo for personalized email automation, cart recovery, and product recommendation flows.
Track & Identify Cart recovery Product views
Live
X
X (Twitter)
Website tag + Conversions API
Track conversions from X (Twitter) campaigns with pixel tracking and server-side API for improved attribution accuracy.
Conversion tracking Event match Campaign attribution
Live
Pinterest
Pinterest
Tag API & enhanced match
Connect Pinterest ads with enhanced match capabilities and catalog sync for dynamic product ads and conversion tracking.
Conversions API Enhanced match Catalog sync
Live
Snapchat
Snapchat
Snap Pixel + Conversions API
Dual tracking with Snap Pixel and Conversions API ensures reliable conversion data for your Snapchat advertising campaigns.
CAPI Pixel tracking App events
Live
Microsoft Ads
Microsoft Ads
UET tag + offline conversion import
Track Bing/Microsoft Ads conversions with UET tag and offline conversion import for more accurate ROAS across the Microsoft Audience Network.
UET tag Offline conversions Microsoft Audience
Live
Setup in minutes

Quick install. No coding.

Set up your tracking easily for more focused marketing campaigns, reduce "unknown" traffic, and save days fixing tracking errors.

Step

Enable App Embed

Install the TagFly app on Shopify and toggle on the TagFly Data Layer app embed - that's it.

Embed app
TagFly Data Layer
ON
Step

Connect GTM

Automate your setup by connecting your Google Tag Manager account in one click or configure manually if you prefer full control.

Connect GTM Auto setup Manual setup Connect Google account
Step

Set up destinations

Connect Google Analytics, Meta, TikTok, and more. TagFly starts sending accurate data immediately.

GA4
Meta
TikTok
Pinterest
Google Ads
Klaviyo
Snapchat
X
Microsoft Ads
Pricing

Plans built to
scale with you

Whether your time-saving automation needs are large or small, we're here to help you scale.

Free
$0/ month
Lifetime access
Unleash the power of automation.
  • One tracking destination
  • 1 pixel & 1 server-side tracking
  • Unlimited events tracking
  • GTM Integration
  • 24/7 live support
Choose plan
Growth
$14.99/ month $179.88$152.90/year
Billed monthlyBilled yearly
Automation plus enterprise-grade features.
  • Multiple tracking destinations
  • Unlimited pixels & server-side tracking
  • Unlimited events tracking
  • GTM Integration
  • Customer Analytics
  • 24/7 live support
Choose plan
7-day free trial on all paid plans · No credit card required · Cancel anytime
Reviews

Listen to Shopify merchants
who use our app

"I got help from Anna at Omega to solve my installation. I can really recommend this app. The support, knowledge and friendly approach are outstanding. Thank you TagFly and thank you Anna!"
PP
puppyprints.se
Shopify merchant
"This app is awesome. I can't believe it's free, and the support has been excellent. The pre-built GTM container is really thorough."
LN
Look NZ
Shopify merchant
"Great app! Easy to use and support is incredible! Thanks for your help."
FS
FIONShopCZ
Shopify merchant
"Joyce was really a great help! she followed up after 24 hours and was able to setup the tracking perfectly. Great app!"
HO
Hellstar Outlet
Shopify merchant
"The app works perfectly and the customer support is great. The integration with Google is super easy and effective."
G3
gofor360
Shopify merchant
FAQ

Frequently asked questions.

Everything you need to know about TagFly. Can't find what you're looking for? Our team is here to help.

Contact support
How does TagFly work?
TagFly is a tracking solution that combines client-side and server-side tracking to provide accurate performance analysis of your store without setup hassles or slowing down your page.

Client-side tracking: We integrate directly with Google Tag Manager, reducing the steps needed for setup. Just install the app, and we'll handle the rest.

Server-side tracking: This ensures more accurate data collection even when client-side tracking is blocked by browser adblockers or iOS 14 tracking restrictions. It allows us to capture checkout steps and transactions, which is more challenging to do via Google Tag Manager alone.
How many marketing channels does TagFly support?
Currently, we integrate with 9 destinations, consisting of 8 marketing channels—Google Ads, Meta, TikTok, Klaviyo, X (Twitter), Pinterest, Snapchat, and Microsoft Ads—alongside Google Analytics for your data tracking needs.

We are continuously working to add more tracking integrations to meet your marketing requirements. Stay tuned for updates!
Is TagFly compliant with GDPR / CCPA?
Yes, we have a consent mode feature that integrates with most Shopify CMPs, allowing you to stay compliant with customer privacy regulations without sacrificing data accuracy.
Are there any discounts or free trials available?
Yes, we offer a 7-day free trial for any paid plans. Currently, we do not offer any discounts.
I am using another app for tracking. What should I do when setting up TagFly?
Using two tracking apps for the same pixel simultaneously can lead to duplicate event tracking. To ensure more accurate tracking, you should disable tracking in one app.

However, we highly recommend creating a new developer mode pixel or GA4 property specifically for use with TagFly and keeping them separate from your existing tracking setup.
Get started

Need a hand, or ready for a deep dive?

Whether you're seeking support or interested in a personalized walkthrough, our team is here to help - install the app free, or book a demo to see TagFly on your store.

Tracked orders recovered +40%
Shopify → Meta match rate 99%
Setup time 5 min
Supported destinations 9
Pricing

Plans & Pricing

Whether your time-saving automation needs are large or small, we're here to help you scale.

Free
Unleash the power of automation.
$0 /month
Lifetime access
Choose plan
  • One tracking destination
  • 1 pixel & 1 server-side tracking
  • Unlimited events tracking
  • GTM Integration
  • 24/7 live support
Growth
Automation plus enterprise-grade features.
$14.99 /month $179.88$152.90/year
Billed monthlyBilled yearly
Choose plan
  • Multiple tracking destinations
  • Unlimited pixels & server-side tracking
  • Unlimited events tracking
  • GTM Integration
  • Customer Analytics
  • 24/7 live support

Compare all features

A full breakdown of what's included in each plan — so you can pick with confidence.

Features
Free
Basic
Growth
Tracking
GTM Integration
Client-side (pixel)
1
1 per destination
Unlimited
Server-side tracking
1
1 per destination
Unlimited
Events tracking
10 purchase events/month
Unlimited
Unlimited
Feature
Consent mode
Real-time dashboard
Server-side event report
Event builder
Customer Analytics
Support
24/7 live support
7-day free trial

Frequently asked questions

How does TagFly work?
TagFly is a tracking solution that combines client-side and server-side tracking to provide accurate performance analysis of your store without setup hassles or slowing down your page.

Client-side tracking: We integrate directly with Google Tag Manager, reducing the steps needed for setup. Just install the app, and we'll handle the rest.
Server-side tracking: This ensures more accurate data collection even when client-side tracking is blocked by browser adblockers or iOS 14 tracking restrictions. It allows us to capture checkout steps and transactions, which is more challenging to do via Google Tag Manager alone.
How many marketing channels does TagFly support?
Currently, we integrate with 9 destinations, consisting of 8 marketing channels—Google Ads, Meta, TikTok, Klaviyo, X (Twitter), Pinterest, Snapchat, and Microsoft Ads—alongside Google Analytics for your data tracking needs.

We are continuously working to add more tracking integrations to meet your marketing requirements. Stay tuned for updates!
Is TagFly compliant with GDPR / CCPA?
Yes, we have a consent mode feature that integrates with most Shopify CMPs, allowing you to stay compliant with customer privacy regulations without sacrificing data accuracy.
Are there any discounts or free trials available for TagFly?
Yes, we offer a 7-day free trial for any paid plans. Currently, we do not offer any discounts.
I am using another app for tracking at the moment. What should I do when setting up TagFly?
Using two tracking apps for the same pixel simultaneously can lead to duplicate event tracking. To ensure more accurate tracking, you should disable tracking in one app.

However, we highly recommend creating a new developer mode pixel or GA4 property specifically for use with TagFly and keeping them separate from your existing tracking setup.

Do you have more questions?

We welcome any inquiries regarding our product features, feature requests, or feedback. Reach out to us, and we'll respond as soon as possible!

Shoot a Direct Mail
About us

Making commerce data simple, accurate & actionable.

At TagFly, we're more than just a platform; we're a group of innovators, dreamers, and problem-solvers dedicated to making e-commerce analytics as seamless as possible.

Member of the TagFly team
+42% ROAS
Real merchant impact
9 years
Of Shopify expertise
Trusted worldwide
9+
Years building Shopify apps
9
Supported destinations
99.9%
Accurate data tracking
24/7
Live merchant support
Our story

The origin of TagFly

Early days - founding team at work
01 - Foundation

Born from 9 years of Shopify expertise

Born from a parent company with 9 years of expertise in developing e-commerce apps, particularly for Shopify, TagFly is the culmination of our dedication to empowering merchants.

Our journey began with a simple yet powerful mission: to craft convenient solutions that help merchants thrive with the products they've passionately built.

TagFly team reviewing merchant analytics together
02 - Mission

Data tracking made simple - and deep

Seeing too many complicated and unreliable analytics tools, we focused on one thing: making data tracking easy but still deep with insights. We wanted to give store owners a simple tool that really shows what's going on with their customers and how their store is doing, all in clear detail.

Now, TagFly stands as a trusted ally for brands worldwide, transforming complex data into clear, actionable insights.

Our values

What we stand for

Agency is a full-service agency, busy designing and building beautiful digital products, brands, and experiences.

People-Focused

At the heart of everything we do lies a profound commitment to people - both our team and the merchants we serve.

Result-Driven

Every feature of TagFly, every update, and every piece of advice we give is aimed at driving success for e-commerce merchants.

The team

Builders, tinkerers & merchants at heart

An Trần
An Trần
Founder & CEO
Minh Phạm
Minh Phạm
Head of Engineering
Linh Hoàng
Linh Hoàng
Product Design
Thảo Nguyễn
Thảo Nguyễn
Merchant Success

Need a Hand or Ready for a Deep Dive?

Whether you're seeking support or interested in a personalized walkthrough, our team is here to help.

Contact now
Blog

Insights, playbooks & product updates

Practical guides for Shopify merchants - from tracking setup to ROAS optimization, direct from the team building TagFly.

Latest articles

View all →
GA4
Tracking 101

Setting up GA4 server-side tracking in under 10 minutes

A step-by-step walkthrough for merchants who want accurate Shopify → GA4 data without touching Google Tag Manager.

MP Minh Phạm · Apr 10
+38% ROAS
Playbook

How a beauty brand grew Meta ROAS by 38% in 6 weeks

Inside the funnel fix - server-side CAPI, deduplication, and consent mode - that rescued $412K in attributable revenue.

LH Linh Hoàng · Apr 5
+2.4x
Product update

Introducing unlimited server-side tracking on Growth plan

Send every checkout event to every destination - no caps, no throttles. Here's what's new and how to enable it.

AT An Trần · Apr 2
Accept all
Compliance

GDPR consent mode for Shopify: a practical guide

Stay compliant with customer privacy regulations without sacrificing data accuracy. The full setup for EU merchants.

TN Thảo Nguyễn · Mar 28
M T G K
Ad platforms

Meta vs TikTok vs Google Ads: which pixel to install first?

If you're early-stage, don't fire them all. Here's how to sequence your channel rollout for the cleanest learning data.

AT An Trần · Mar 22
Playbook

The deduplication checklist every Shopify store should run quarterly

Duplicate events silently inflate your ROAS reports and confuse ad algorithms. Our 12-point audit to catch them.

MP Minh Phạm · Mar 18