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TagFly now works with Shopify Sidekick
When managing an active Shopify store, staying on top of ad tracking and pixel health often requires constant context switching. Whether updating inve...
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Practical guides for Shopify merchants - from tracking setup to ROAS optimization, direct from the team building TagFly.
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TagFly now works with Shopify Sidekick
When managing an active Shopify store, staying on top of ad tracking and pixel health often requires constant context switching. Whether updating inve...
Google Tag Manager
Google Tag Manager Cookie Consent: How GTM Works with It
Google Tag Manager itself stores very few cookies. Most cookies come from the tags you deploy through the container, such as Google Analytics or Googl...
Shopify Knowledge
9 Stape Alternatives, Priced (and the Request-Billing Trap)
Most merchants who start hunting for Stape alternatives are not unhappy with Stape the product. They are unhappy with what Stape turned out to require...
Google Tag Manager
How to Set Up TikTok Pixel with Google Tag Manager (Ultimate Guide)
TikTok Pixel with Google Tag Manager tracking often breaks silently. A missing trigger, a duplicate event, or an unhandled consent signal can quietly ...
Shopify Knowledge
TagFly vs Triple Whale: You Probably Need Both, Not One
If you are weighing TagFly vs Triple Whale, you are probably trying to answer one question: can a marketing attribution platform like Triple Whal...
Shopify Knowledge
7 Best Elevar Alternatives for Shopify conversion tracking in 2026
Elevar is one of the best-known server-side conversion tracking apps on Shopify – but its pricing now starts at $225/month and scales with your ...
TagFly Updates
TagFly Now Supports Multiple GA4 Properties in a Single Store
As an e-commerce merchant or agency, data is your lifeline. But until now, tracking that data across Google Analytics 4 (GA4) came with a frustrating ...
Google Tag Manager
How I Set Up Google Tag Manager Event Tracking for Reliable GA4 Reporting
Google Tag Manager event tracking gives marketing and analytics teams a reliable way to capture every meaningful user action on a website, from button...
Google Tag Manager
Google Tag Manager Custom Events: A Complete Guide for Accurate Tracking
Pageviews and session counts only scratch the surface of user behavior. Businesses need to track the actions that actually drive revenue. Google Tag M...
Google Tag Manager
How to Use Google Tag Manager with Facebook Conversion API
Facebook tracking has become harder to manage as browser limits, ad blockers, and privacy updates reduce what the Pixel can capture on its own. Theref...
Google Tag Manager
Google Ads Conversion Tracking Not Working: 10+ Causes and Fixes
If your Google Ads conversion tracking is not functioning correctly, this can rapidly lead to erroneous data and poor optimization. From missing tags ...
Google Tag Manager
Google Ads Conversion Tracking Explained (Beginner-Friendly)
Conversion tracking is one of the most fundamental systems in Google Ads, and also one of the easiest to misconfigure. A clean tracking setup is the d...
Google Tag Manager
What are Google Tag Manager Triggers & How to Use Them?
With Google Tag Manager triggers, you can control when your tags will run; hence, they become a very important component of your whole tracking setup....
Google Tag Manager
Top 8 Benefits of Server-Side Tracking You Shouldn’t Ignore
Server-side tracking isn’t just a technical tweak; it’s a strategic shift for businesses that care about clean data, faster websites, and future-p...
Google Tag Manager
Client Side vs Server Side Tracking: Which Delivers More Accurate Data?
As tracking and privacy rules evolve, the debate around client side vs server side has become one of the most talked-about topics in digital marketing...
Google Tag Manager
Conversion Tracking on Shopify: How to Set up Accurately
Track conversion on Shopify, which measures ROAS, or simply for better marketing decisions. Running marketing campaigns without this would mean runnin...
Google Tag Manager
GTM Server-Side Tagging: How to Set It Up the Right Way
If you’re still relying solely on client-side tracking, you’re missing out on accuracy, control, and long-term scalability. Enter server-side tagg...
Google Tag Manager
How to Use Facebook Pixel and Google Tag Manager for Ad Tracking
Facebook Pixel and Google Tag Manager work better together, giving you cleaner data and smarter ad tracking. If you’re missing key events or struggl...
Google Tag Manager
Why Google Tag Manager Noscript Still Truly Counts in 2025
Google Tag Manager noscript is a fallback method that tracks users with JavaScript disabled. There is only a small population that this method applies...
Google Tag Manager
Check Google Tag Manager: How to Test & Troubleshoot in 2025
Google Tag Manager (GTM) is the backbone of your tracking setup. But how do you know if it’s actually working? Broken tags can lead to missing c...
Google Tag Manager
Data Layer Variable in Google Tag Manager: The Complete Guide
It is more than essential to know how the Data Layer Variables work if you use Google Tag Manager for tracking purposes on your website. The variables...
Google Tag Manager
dataLayer.push 101: The Simplest Guide You’ll Ever Need
If you’ve ever struggled with tracking events in Google Tag Manager, this guide breaks down dataLayer.push() in the simplest way possible – no...
Google Tag Manager
Google Tag Manager Data Layer Explained with Practical Examples
The Google Tag Manager Data Layer might seem like a complex, developer-only concept, but with the right approach, anyone can get a grip on it. It may ...
Google Tag Manager
Google Tag Manager ID: How to Find and Set It Up Easily
There are several situations where you might need your Google Tag Manager ID. Whether you’re a Shopify website owner required to input the GTM Conta...
Google Tag Manager
How to Set Up Google Tag Manager on Shopify: A Complete Guide
If you’re looking to better understand how visitors engage with your Shopify store, Google Tag Manager is an excellent tool. It enables you to e...
Google Tag Manager
Google Tag Manager vs Google Analytics: Which is for You?
If you’ve read several articles trying to figure out the difference between Google Tag Manager vs Google Analytics but are still unsure, this ar...
Google Tag Manager
Set up Google Tag Manager in Minutes: A Walkthrough for Beginners
Are you looking forward to a comprehensive reference to set up Google Tag Manager? This article will walk you through the step-by-step process of sett...
Google Tag Manager
Google Tag Manager for Beginners: What is it? How Does It Work?
Google Tag Manager is a revolutionary tool for devising and using tracking codes on any website or application’s deployment. In brief, in this a...